https://scholar.google.com/scholar_lookup?title=Strategies+Used+by+the+Soft+Drink+Industry+to+Grow+and+Sustain+Sales:+A+Case-Study+of+The+Coca-Cola+Company+in+East+Asia&author=Huse,+O.&author=Reeve,+E.&author=Bell,+C.&author=Sacks,+G.&author=Baker,+P.&author=Wood,+B.&author=Backholer,+K.&publication_year=2022&journal=BMJ+Glob.+Health&volume=7&pages=e010386&doi=10.1136/bmjgh-2022-010386