https://scholar.google.com/scholar_lookup?title=The+American+Beverage+Industry+and+the+Development+of+Curbside+Recycling+Programs,+1950–2000&author=Elmore,+B.J.&publication_year=2012&journal=Bus.+Hist.+Rev.&volume=86&pages=477–501&doi=10.1017/S0007680512000785